Current:Home > reviewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Stellar Financial Insights
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-16 14:13:00
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (54675)
Related
- Military service academies see drop in reported sexual assaults after alarming surge
- Businessman Mohamed Al Fayed, father of Dodi Al Fayed, dead at 94
- The Exorcist: Believer to be released earlier to avoid competing with Taylor Swift concert movie
- Ohio police release bodycam footage of fatal shooting of pregnant shoplifting suspect
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- Jimmy Buffett, 'Margaritaville' singer and mogul, dies: 'He lived his life like a song'
- Q&A: From Coal to Prisons in Eastern Kentucky, and the Struggle for a ‘Just Transition’
- Chad Kelly, Jim Kelly's nephew, becomes highest-paid player in CFL with Toronto Argonauts
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- Nick Saban takes Aflac commercials, relationship with Deion Sanders seriously
Ranking
- Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
- What is professional listening? Why people are paying for someone to hear them out.
- A building marked by fire and death shows the decay of South Africa’s ‘city of gold’
- The Second Prince: Everything We Know About Michael Jackson's Youngest Child, Bigi
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Jets quarterback Aaron Rodgers says Giants' Jihad Ward is 'making (expletive) up'
- Dick Vitale finishes radiation for vocal cord cancer, awaits further testing
- Taylor Swift ticket buying difficulties sparked outrage, but few reforms. Consumer advocates are up in arms.
Recommendation
Elon Musk's skyrocketing net worth: He's the first person with over $400 billion
Typhoon Saola makes landfall in southern China after nearly 900,000 people moved to safety
Watch Virginia eaglet that fell 90 feet from nest get released back into wild
NWSL's Chicago Red Stars sold for $60 million to group that includes Cubs' co-owner
Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
Daylight savings ends in November. Why is it still around?
Proud Boy who smashed Capitol window on Jan. 6 gets 10 years in prison, then declares, ‘Trump won!’
Russia-North Korea arms negotiations actively advancing, White House says