Current:Home > InvestUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Stellar Financial Insights
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-28 05:43:31
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (3)
Related
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- Honolulu police say they are investigating the killings of multiple people at a home
- Men's March Madness bubble winners and losers: Villanova on brink after heartbreaking loss
- Drew Brees announces scholarship for walk-ons in honor of Jason Kelce's retirement
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- Emily Blunt and John Krasinski's White-Hot Coordinating Oscars Looks Will Make Your Jaw Drop
- NBA fines Timberwolves center Rudy Gobert $100,000 for 'inappropriate gesture'
- You'll Crazy, Stupid, Love Emma Stone's Shell-Inspired 2024 Oscars Gown
- Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
- Man charged in Wisconsin sports bar killings pleads not guilty
Ranking
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Disney's 'Minnie Kitchen Sink Sundae' for Women's History Month sparks backlash: 'My jaw hit the floor'
- Oscars 2024 live: Will 'Oppenheimer' reign supreme? Host Jimmy Kimmel kicks off big night
- Wisconsin crash leaves 9 dead, 1 injured: What we know about the Clark County collision
- The company planning a successor to Concorde makes its first supersonic test
- No recoverable oil is left in the water from sheen off Southern California coast, officials say
- LSU's Last-Tear Poa stretchered off, taken to local hospital after hard fall
- The Daily Money: Will TikTok be banned in US?
Recommendation
Federal hiring is about to get the Trump treatment
Flyers coach John Tortorella refuses to leave bench quickly after being ejected
Broncos are sending receiver Jerry Jeudy to the Browns for two draft picks, AP sources say
Iowa's Caitlin Clark breaks Steph Curry's NCAA record for 3-pointers in a season
Military service academies see drop in reported sexual assaults after alarming surge
49ers Quarterback Brock Purdy and Jenna Brandt Are Married
Officer fired after man’s 2021 death following stun gun use ordered reinstated by arbitrator
New Jersey police officer wounded and man killed in exchange of gunfire, authorities say